Marketing and design for professional services and higher education organizations

Why creating a client persona is a game changer for your brand

client persona
What is a client persona and what impact does it have on exceeding your bottom-line goals? If you follow what high-achieving brands do, you’ll identify the various types of clients your firm wants to attract and retain. Specific characteristics are documented for each category of clie
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Is your brand screaming for a change?

Signals for rebranding Typically, thoughts of rebranding start to pop up when things aren’t as they should be: a drop in sales, a spike in customer complaints, low employee morale. If you already have a business strategy, brand promise, and brand positioning, revisit all three to see
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