Marketing and design for professional services and higher education organizations

Three simple ways reader-friendly copy keeps people on your website

All visitors to your site have one thing in common—they could be spending their time somewhere else. If the content on your site isn’t reader-friendly, it’s time to roll out the welcome mat. And it may be as simple as a matter of looks. 1. Bite size it Break up that wall of words into
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Avoid unclear paths on your website

Is this the trail for me? Imagine an amateur hiker being dropped onto a trail with no indication of what trail he’s on or which direction points north. That is what happens on many websites. When visitors land on your site, it takes an average of only six seconds to decide whether to
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